Bringing Joy to every little moment.
Premium fashion activity kits designed in our Colorado studio. Open a box. Begin a story. A gift for any occasion, and the months of creative, screen-free play that follow.
Made to be remembered.
Each kit arrives like a small treasure. A book-style box with magnetic closure, gold-foil framing, and a fold-out world inside. Mix and match outfits. Find each piece its place. Tell a hundred stories.
Then close the box and keep it on the shelf, ready for tomorrow.Shop the collection
A growing collection. One shared wardrobe.
Each kit is its own little world, all sharing one closet. Every outfit fits every Beeplii friend, so the wardrobe doubles with every friend she meets.
Style & Play Club
the flagshipLula & Ivy
The 3D pop-up boutique. Two dolls, a pony, two poodle pets, and one hundred outfit pieces.
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Meet Cora
the free spiritCora
Buttercream hair, big bright eyes, and a small ribbon-bowed poodle who refuses to be left at home.
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Meet Mia
the romanticMia
Dark waves and blue bows. Believes every Tuesday deserves a tutu, and brings a unicorn just in case.
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Ballet Stars
the trioThree ballerinas
One fold-out recital stage and a wardrobe of tutus that catch the light.
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A brand built by an artist.
Beeplii is a children's design brand for the little dreamers. Every kit is designed in our Colorado studio, where the team obsesses over the way a magnetic lid opens, the weight of a foil-stamped cover, and the exact pink of a doll's ribbon.
Founded by artist Natalya Lituta, Beeplii grew from two decades of doll-making craft into a complete collection of fashion activity kits. What arrives at your door is not a toy that ends up in a bin. It is a small heirloom. Something a child returns to. Something a parent keeps on the shelf.
Five ways to play.
Parents see a beautiful gift. Children practice creativity, organization, fine-motor coordination, sequencing, and storytelling — without ever realizing they're doing any of it.
Style
Mix and match dozens of outfits and accessories. Open-ended play that doesn't end after five minutes.
Sort
Find-a-spot organizing cards teach matching and sorting. A quiet practice in executive function.
Story
Each character has a name and a world. Children invent recitals, sleepovers, and adventures across the line.
Color
Color-your-own outfit pages turn the kit into a coloring book. Every doll wears something only she could imagine.
Keep
Everything tucks back into the magnetic-close case. The boutique becomes the keepsake box, and stays beautiful for years.
Opened once, kept for years.
Most gifts are unwrapped and set aside. A Beeplii kit gets opened, played with, put back together, and opened again. It earns a place on the shelf, not a drawer.
For the birthday, the holiday, the first day of something new, and for the quiet weekend that needed a little wonder.Shop the gift guide✦ ✦The quiet news, first.
Letters about new characters, behind-the-scenes from the studio, and a $5 welcome offer for your first kit.